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Reputation Management: The Key to Successful Public Relations and Corporate Communication
Reputation Management The Key to Successful Public Relations and Corporate Communication
Author: John Doorley, Helio Fred Garcia
Reputation Management is a how-to guide for students and professionals, as well as CEOs and other business leaders. It rests on the premise that reputation can be measured, monitored, and managed. Organized by corporate communication units including media relations, employee communication, government relations, and investor relations, the book p...  more »
ISBN-13: 9780415716277
ISBN-10: 0415716276
Publication Date: 2/4/2015
Pages: 384
Edition: 3
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Publisher: Routledge
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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