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Reputation Management: The Key to Successful Public Relations and Corporate Communication
Reputation Management The Key to Successful Public Relations and Corporate Communication
Author: John Doorley, Helio Fred Garcia
Reputation Management is a how-to guide for students and professionals, as well as CEOs and other business leaders. It rests on the premise that reputation can be measured, monitored, and managed. Organized by corporate communication units including media relations, employee communication, government relations, and investor relations, the book p...  more »
ISBN-13: 9780415716284
ISBN-10: 0415716284
Publication Date: 2/17/2015
Pages: 456
Edition: 3
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Publisher: Routledge
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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