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Reputation Management: The Key to Successful Public Relations and Corporate Communication
Reputation Management The Key to Successful Public Relations and Corporate Communication
Author: John Doorley, Helio Fred Garcia
Reputation management is the most important theme in public relations and corporate communication today. John Doorley and Helio Fred Garcia argue that most CEOs don't actually pay much heed to reputation and this is to their peril. This book is a how-to guide for professionals and students in public relations and corporate communication, as ...  more »
ISBN-13: 9780415801843
ISBN-10: 0415801842
Publication Date: 10/14/2010
Pages: 472
Edition: 2
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Publisher: Routledge
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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