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Reputation Management: The Key to Successful Public Relations and Corporate Communications
Reputation Management The Key to Successful Public Relations and Corporate Communications
Author: John Doorley, Helio Fred Garcia
Reputation management is the most important theme in corporate and organizational communication today. Leading corporate communicators and educators John Doorley and Helio Fred Garcia argue that most CEOs don't actually pay much heed to reputation and this is to their peril. Heads of government and non-profit agencies don't do much better manag...  more »
ISBN-13: 9780415974714
ISBN-10: 0415974712
Publication Date: 5/1/2006
Pages: 456
Edition: 1
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Publisher: Routledge
Book Type: Paperback
Members Wishing: 0
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