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Research in Consumer Behavior
Research in Consumer Behavior
Author: Jagdish N. Sheth
Research in Consumer Behaviour presents the latest research, theory and methods in the field of consumer behavior. Consumption is broadly construed to include the processes surrounding the acquisition, use and disposition of consumer goods, services and ideas. Both qualitative and quantitative approaches are represented in empirical paper...  more »
ISBN-13: 9780892323234
ISBN-10: 089232323X
Pages: 250
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Publisher: JAI Press(NY)
Book Type: Hardcover
Members Wishing: 0
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