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Research Methods for Business : A Skill Building Approach
Research Methods for Business A Skill Building Approach
Author: Uma Sekaran
Ethical issues relating to research and the aspects of business, data collection, and data analysis are integrated throughout the book. * The issues in cross-national research in sampling and data collection are thoroughly discussed. * The qualitative-quantitative aspects of research are brought together through a case study on the final chapter.
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ISBN-13: 9780471203667
ISBN-10: 0471203661
Publication Date: 9/13/2002
Pages: 464
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Publisher: Wiley
Book Type: Hardcover
Other Versions: Paperback
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