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Researching Audiences (Arnold Publication)
Researching Audiences - Arnold Publication
Author: Kim Schroder, Kristen Drotner, Stephen Kline, Catherine Murray
How do young audiences play with the cultural spectacle offered by reality shows like Big Brother? How does interactive media influence learning the process in educational and everyday settings? How can corporate communicators address their ethical commitment more effectively to the general public? And is there a link between television viewing ...  more »
ISBN-13: 9780340762745
ISBN-10: 0340762748
Publication Date: 8/28/2003
Pages: 432
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Publisher: A Hodder Arnold Publication
Book Type: Paperback
Members Wishing: 0
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