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Restaurant Marketing for Owners and Managers (Wiley Restaurant Basics Series)
Restaurant Marketing for Owners and Managers - Wiley Restaurant Basics Series
Author: Patti J. Shock, John T. Bowen, John M. Stefanelli
The complete guide to marketing for restaurant managers
  • How do I market my restaurant to prospective customers?
  • Do loyalty programs really work?
  • How do I communicate with my local newspaper to get the biggest "bang" for my marketing buck?
By providing specific tools and methods tying marketing th...  more »
ISBN-13: 9780471226277
ISBN-10: 0471226270
Publication Date: 10/17/2003
Pages: 240
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Publisher: Wiley
Book Type: Paperback
Members Wishing: 0
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