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Retail Category Management
Retail Category Management
Author: Deborah Fowler, Ben Goh
Category Management for Retail Businesses was created to help undergraduate students majoring in retailing, marketing, or supply chain management understand the nature of the retail process. The text starts off with fundamental concepts, such as an explanation of the original eight-step category, before moving to more comple...  more »
ISBN-13: 9780135152089
ISBN-10: 0135152089
Publication Date: 1/25/2011
Pages: 128
Edition: 1
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Publisher: Prentice Hall
Book Type: Paperback
Members Wishing: 0
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