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Retail Management
Retail Management
Author: Barry Berman, Joel R. Evans
This best seller provides a balance between theory and practice, useful career information, and a comprehensive package of ancillaries. It takes a strategic approach to decision making. The volume provides an overview of strategic retail management, and provides a careful examination of situation analysis, targeting customers and gathering info...  more »
ISBN-13: 9780023086410
ISBN-10: 0023086416
Publication Date: 3/1989
Pages: 688
Edition: 4Rev Ed
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Publisher: Macmillan USA
Book Type: Hardcover
Members Wishing: 0
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