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Retail Marketing
Retail Marketing
Author: Malcolm Sullivan, Dennis Adcock
The area of retailing is growing, more jobs are being created and shopping has become a major leisure activity. There are two specific dimensions to retail marketing, first how to attract customers into the retail environs - shop, restaurant, pub, or the 'virtual' internet store for instance - and second how to persuade those customers to make a...  more »
ISBN-13: 9781861526021
ISBN-10: 1861526024
Publication Date: 3/28/2002
Pages: 400
Edition: 1
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Publisher: Cengage Lrng Business Press
Book Type: Paperback
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