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Retail Product Management: Buying and Merchandising
Retail Product Management Buying and Merchandising
Author: Rosemary Varley
Introducing students to the product management process, this revised and updated second edition gives an insight into the operations and practices used by retailers to achieve their product strategy objectives. Blending theoretical approaches from a number of management perspectives, including marketing, purchasing and logistics, this text i...  more »
ISBN-13: 9780415327145
ISBN-10: 0415327148
Publication Date: 1/13/2006
Pages: 296
Edition: 2
Rating:
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Publisher: Routledge
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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