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Retail Therapy: Making Strategic Relationships Work
Retail Therapy Making Strategic Relationships Work
Author: Rob Jones, Dan Murphy
Designing a successful retail business depends on relationships with four groups of people: customers, shareholders, employees, and suppliers. This book takes you inside those strategic relationships and shows you how to redesign your business to get them right. Highlights include a new theory of brands which shows how customer loyalty and servi...  more »
ISBN-13: 9781403901712
ISBN-10: 1403901716
Publication Date: 1/18/2003
Pages: 208
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Publisher: Palgrave Macmillan
Book Type: Hardcover
Members Wishing: 0
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