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Retailing Management
Retailing Management
Author:
This edition of the standard text has been updated to provide a comprehensive introduction to first- and second year students of retailing. Stresses professional management of multi-unit retailing institutions and emphasizes the importance of financial and marketing strategies for profitability. Detailed case studies give readers real-world exam... more »
Author:
This edition of the standard text has been updated to provide a comprehensive introduction to first- and second year students of retailing. Stresses professional management of multi-unit retailing institutions and emphasizes the importance of financial and marketing strategies for profitability. Detailed case studies give readers real-world exam... more »
ISBN-13: 9780471850946
ISBN-10: 0471850942
Publication Date: 1/1988
Pages: 896
Rating: ?
ISBN-10: 0471850942
Publication Date: 1/1988
Pages: 896
Rating: ?
0 stars, based on 0 rating
Publisher: Wiley
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
Reviews: Amazon | Write a Review
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
Reviews: Amazon | Write a Review
Genres:
