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Rethinking Marketing: The Entrepreneurial Imperative (Entrepreneurship Series)
Rethinking Marketing The Entrepreneurial Imperative - Entrepreneurship Series
Author: Minet Schindehutte, Leyland Pitt, Michael Morris
This book rethinks the basic building blocks of marketing with an entrepreneurial perspective. Asks questions suing a ?what if?? compass in which the emphasis is on asking the right questions, rather than finding the right answers. For entrepreneurs looking to make sense of the many new contributions that have redefined...  more »
ISBN-13: 9780132393898
ISBN-10: 0132393891
Publication Date: 1/12/2008
Pages: 384
Edition: 1
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Publisher: Prentice Hall
Book Type: Paperback
Members Wishing: 0
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