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Rethinking Reputation: How PR Trumps Marketing and Advertising in the New Media World
Rethinking Reputation How PR Trumps Marketing and Advertising in the New Media World
Author: Fraser P. Seitel, John Doorley
Good public relations is no longer just icing?it?s a strategic imperative more important to your competitive success than even advertising or marketing. This is true whether you?re a century-old multibillion-dollar corporation or a penniless startup. In Rethinking Reputation, public relations guru Fraser Seitel and John Doorley, founder of the A...  more »
ISBN-13: 9780230338333
ISBN-10: 023033833X
Publication Date: 8/21/2012
Pages: 256
Rating:
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Publisher: Palgrave Macmillan
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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