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The Rise of Advertising in the United States: A History of Innovation to 1960
The Rise of Advertising in the United States A History of Innovation to 1960
Author: Edd Applegate
In this unique work of scholarship, Edd Applegate surveys the key figures and events that transformed the American business landscape from its colonial beginnings to that Mad Men moment when advertising ?went professional.? In The Rise of Advertising in the United States: A History of Innovation to 1960, Applegate traces how the explosion of new...  more »
ISBN-13: 9780810884069
ISBN-10: 0810884062
Publication Date: 8/17/2012
Pages: 210
Edition: 1
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Publisher: Scarecrow Press
Book Type: Hardcover
Members Wishing: 0
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