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The Rise of Consumer Power
The Rise of Consumer Power
Author: Camille P. Schuster
At the beginning of the 21st century, the expansion of the Internet made it possible for consumers to wrestle control away from both the retailers and manufacturers. Local production and distribution ? the two hallmarks of the Production Century ? were no longer critical factors. Consumers can obtain information on almost any product or servic...  more »
ISBN-13: 9780130670434
ISBN-10: 013067043X
Pages: 152
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Publisher: Pearson Education
Book Type: Paperback
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