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Rock to Riches: Build Your Business the Rock & Roll Way (Capital Business) (Capital Career & Personal Development)
Rock to Riches Build Your Business the Rock Roll Way - Capital Business - Capital Career & Personal Development Author:Andrew Chapman, Lee Silber, Andrew Chapman As musicians and successful entrepreneurs, Silber and Chapman understand what readers really want in a business book--and its more backstage and less boardroom. Imagine learning business lessons from Jimmy Buffet instead of Warren Buffet; or being inspired by the business savvy of Kiss as opposed to Bill Gates; and discovering the business backg... more »round of David Bowie instead of Donald Trump. There are countless books out there full of wisdom from the captains of industry, but Rock to Riches captures the unexpected business wisdom of our rock idols past and present. Not only have rock stars led interesting lives, their success leaves clues for entrepreneurs to follow. Think of Rock to Riches as a cross between the lessons learned from VH1's Behind the Music and NBC's The Apprentice. In both arenas, the mantra is -- profit or perish. Success both in business and rock music happens for the same reasons, but the road to success in rock music is full of colorful characters and stories. Rock to Riches brings entrepreneurs rock solid wisdom on outstanding leadership, promotion, marketing, customer service, sales, and more as revealed by the rock stars who've made it.« less