We see that javascript is disabled or not supported by your browser - javascript is needed for important actions on the site. Read more

What's New - Home - Login

Member $avings: $81,547,057.30 | Books Available: 800,556 | Members Online: 225

Swap Used Books - Buy New Books at Great Prices!

How To Swap Books Sign Up Search submenu

PBS Market (New Books)

Gift Buying Guide

Book Browser Advanced Search Books Posted Today Member Book Reviews Award Winning Books NYT Best Sellers Amazon Best Sellers Most Traveled Copies Club Wish List

Discussion Forums Book Lists

Club Lists My Book Lists My Watched Lists Create a List

Blog Donations

School Donation Program In Memory of... Military Donation Program Friends of PBS

Box-O-Books Maps The Eclectic Pen Fun Stuff

20 Questions Sudoku Bookmark Creator

Top 100

Requests Posts Swappers Referrers Reviewers

Pulse of PBS Spread The Word

Invite Friends Bookmarks Facebook Page Facebook App More Ways...

Photo Gallery Recipes Club Tag Cloud Member Testimonials

Help Center submenu

How To Swap Books Browse Help Docs Ask the Librarian PBS Member Icons Live Help

Kiosk

PBS Market (New Books) Go Shopping Buy Credits Buy PBS Money Upgrade Membership Gift Certificates Transfer Credits

Need Help?

Search - Rocket Branding: How to Launch a Rocket Brand and 20 Real World Success Stories

Rocket Branding How to Launch a Rocket Brand and 20 Real World Success Stories
Author: Ian Miller

Rocket Branding is a philosophy and proprietary process that forces accelerated growth from businesses and brands. Rocket branding was created by Ian Miller an expert brand and business strategist who spent 35 years working on four continents and over 400 leading product, service and corporate brands representing most categories, geographies and... more » marketing challenge (B2C, B2B and B2E). Both his leadership in the successful creation and global launch of the NutraSweet brand and work with companies like P&G, American Express, Qantas, Coca Cola, J&J, Monsanto, Hewlett Packard, Harley Davidson, Pfizer, New Balance, Best Buy, J Walter Thompson, Ogilvy and Mather have taught him how to get to the real issues fast and get big fresh, thinking working quickly in the marketplace. Ian has launched or managed a brand in every market round the world (including Old spice, Celebrex and three of the top four global sweetener brands) and his obsession for growth has enabled him to help build five, 1 billion dollar brands, six, 500 million dollar brands and many, many others from start up through maturity. This new book tells the story of how Rocket Branding was developed, outlines the three principles and six questions it was built on and details over 23 real world cases of how the Rocket Branding thinking and process has helped create fast growing results and lasting successes. You?ll see stories about product brands like NutraSweet, Old Spice, Celebrex, V8, Kibbles n Bits, Snausages, Splenda and brand stories for companies and corporations like Harley Davidson, J&J, P&G, Monsanto and Coca Cola plus a few rocketing newcomers. Rocket Branding helps companies grow their businesses and brands fast by answering the six key questions. This sets up the growth strategy and plan. Then, through insight and expertise the book works through the launch plan, creation and growth management training. In a matter of weeks the strategy and plan is set and the creative work and management tutoring will take place. The Rocket Branding process is deliberately fast so that good fresh thinking can be developed and employed in your marketplace as soon as possible. At the heart of the process is the focus on accelerating acceptance and driving the action needed by the key business targets to fuel the rocket growth plan. It works for all brands new and old, for B2C products or services, B2B company plans, corporations, all geographies, channels and media (traditional and digital) and, is of value to anyone from novice to C level who is responsible for their brand?s growth and success. Please feel free to buy the book and contact us to discuss how we can help you grow fast. Some reactions to accelerated growth with Rocket Branding ?In less than a two months we went from 14 opinions, 6 brand messages and near chaos to 1 plan, 1 message and a heck of an opportunity to grow?? ?Michelle Priefer, Caremark ?With Rocket Branding, a fourteen month decline in our main brand was turned into a sustained growth period while other four brands in our division created stunning new marketing plans that received double the original funding support??Jose Morrero, ConAgra ?We now have the right message, right tonality and enormous confidence in our brand?s future? ?Craig Rogers, The Post and Courier ?Rocket Branding brought us a big insight and then gave it wings??Margo Whale, Hewlett-Packard ?The process forced us to marry brand strategy with business objectives and gave us the frame work to create the right, unified strategy in each global region??Michael Cunnington, Searle/Pfizer

ISBN-13: 9780988347106
ISBN-10: 0988347105
Publication Date: 9/18/2012
Pages: 200
Rating:

0 stars, based on 0 rating

Publisher: Networdling
Book Type: Paperback
Members Wishing: 0
Reviews: Amazon | Write a Review

Genres:

Back to the Top ↑

Search - Rocket Branding: How to Launch a Rocket Brand and 20 Real World Success Stories

Loading...