Book Reviews of Rocking the Ages: The Yankelovich Report on Generational Marketing

Rocking the Ages: The Yankelovich Report on Generational Marketing
Rocking the Ages The Yankelovich Report on Generational Marketing
Author: J. Walker Smith, Ann S. Clurman
ISBN-13: 9780887309007
ISBN-10: 0887309003
Publication Date: 4/29/1998
Pages: 336
Rating:
  • Currently 5/5 Stars.
 2

5 stars, based on 2 ratings
Publisher: Collins
Book Type: Paperback
Reviews: Amazon | Write a Review

3 Book Reviews submitted by our Members...sorted by voted most helpful

reviewed Rocking the Ages: The Yankelovich Report on Generational Marketing on + 270 more book reviews
For anyone and everyone who works with people of different generations. Amazing. Insightful. Even fun!
reviewed Rocking the Ages: The Yankelovich Report on Generational Marketing on + 5426 more book reviews
Looks like an orgy of stereotyping baby boomers, generation Xers, and greatest generationers.
reviewed Rocking the Ages: The Yankelovich Report on Generational Marketing on + 20 more book reviews
How fun is this?!