Rodeo Drive Author:Barney Leason Beverly Hills, an enclave of the super-rich, where passion has its price. Rodeo Drive, a street where lives are bought and sold. "If Beverly Hills is the heart of Hollywood, then Rodeo Drive is its pacemaker. Barney Leason does a surgeon's skillful job in peeling away the ... sham and hypocrisy that keep the town alive..." -Harold Robbins