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SAGE Brief Guide to Marketing Ethics
SAGE Brief Guide to Marketing Ethics
Author: Sage
Marketing ethics is the systematic study of how moral standards are applied to marketing decisions, behaviors, and institutions. This guide to marketing ethics provides all the key terms and concepts in a short, easy-to-use format, with each entry written by a scholar from the field of business or marketing ethics. This essential companion can b...  more »
ISBN-13: 9781412995146
ISBN-10: 1412995140
Publication Date: 3/14/2011
Pages: 232
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Publisher: Sage Publications, Inc
Book Type: Paperback
Members Wishing: 0
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