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Search - SEO: Search Engine Optimization Bible

SEO: Search Engine Optimization Bible
SEO Search Engine Optimization Bible
Author: Jerri L. Ledford
  • This in-depth Bible delivers the holy grail of online marketing: how to influence search engine results to drive online shoppers to specific Web sites; the process is called search engine optimization (SEO) and it is a hot topic
  • One-stop resource offers readers what they need to plan and implement a successful SEO program, inc...  more »
  • Features interviews with executives from top search companies, plus appendices on creating successful listings with Google, MSN, Yahoo!, and others
  • Topics include creating an SEO plan; managing keywords; maximizing pay-per-click strategies; understanding the role of links and linking; robots, spiders, and crawlers; maintaining SEO; analyzing success rates; and much more
ISBN-13: 9780470175002
ISBN-10: 0470175001
Publication Date: 12/17/2007
Pages: 389
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Publisher: Wiley
Book Type: Paperback
Members Wishing: 0
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