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SM ADVERTISING AIE
SM ADVERTISING AIE
Author: WELLS
The most exciting, practitioner-based introduction available to the field of advertising. Exceptionally real-world in focus—with examples, issues, and applications interlaced throughout—this best-selling introduction to both the theory and practice of advertising provides important insights into how advertising is done, who does it, an...  more »
ISBN-13: 9780130162137
ISBN-10: 0130162132
Publication Date: 1/1/1992
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Publisher: Pearson Higher Education
Book Type: Paperback
Members Wishing: 0
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