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S.U.R.E.-Fire Direct Response Marketing : Managing Business-to-Business Sales Leads for Bottom-Line Success
SUREFire Direct Response Marketing Managing BusinesstoBusiness Sales Leads for BottomLine Success
Author: Russell M. Kern
S.U.R.E.-Fire Direct Response Advertising delivers a proven, effective program for boosting business-to-business direct advertising response rates and converting sales leads into a steady stream of revenue. Readers are guided through the steps of the acclaimed S.U.R.E.-Fire program, which include strategic planning, marketing research, de...  more »
ISBN-13: 9780658006227
ISBN-10: 0658006223
Publication Date: 3/9/2001
Pages: 304
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Publisher: McGraw-Hill
Book Type: Hardcover
Members Wishing: 0
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