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Sales Force Management (Irwin Series in Marketing)
Sales Force Management - Irwin Series in Marketing
Author: Jr Churchill Gilbert A., Neil M. Ford, Orville C. Walker
This is a research/theory based text that cites the theoretical foundations of sales management. The book has an applied feel with more applications and pedagogy to give a more friendly and inviting feel. Churchill etal is a combination of text and cases.
ISBN-13: 9780256137873
ISBN-10: 0256137870
Publication Date: 6/1997
Pages: 813
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Publisher: Irwin Professional Publishing
Book Type: Hardcover
Members Wishing: 0
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