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Sales Letters That Sizzle : All the Hooks, Lines, and Sinkers You'll Ever Need to Close Sales
Sales Letters That Sizzle All the Hooks Lines and Sinkers You'll Ever Need to Close Sales
Author: Herschell Gordon Lewis
Packed with hundreds of examples of sales letters that make--and break--the rules, experts show what works and doesn't work. From envelope copy to closing lines that promise to close a deal, students will find this book to be a comprehensive tool for writing successful sales letters.
    * Critiques real sales letters to give students concrete...  more »
60-DAY EXAMINATION
ISBN-13: 9780844223483
ISBN-10: 0844223484
Publication Date: 9/11/1999
Pages: 288
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Publisher: McGraw-Hill/Contemporary
Book Type: Hardcover
Members Wishing: 0
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