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Sales Management: Theory and Practice
Sales Management Theory and Practice
Author: Bill Donaldson
This work describes the theory and practice of managing a team of sales people. The following areas are covered: selling and sales management in a modern marketing context; aspects of the organization; management topics - recruitment, training, leadership and evaluation. Important management questions, applied to the sales function are debated. ...  more »
ISBN-13: 9780333575079
ISBN-10: 0333575075
Publication Date: 10/4/1991
Pages: 320
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Publisher: Palgrave Macmillan
Book Type: Paperback
Members Wishing: 0
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