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Sales Promotion Essentials: The 10 Basic Sales Promotion Techniques...and How to Use Them
Sales Promotion Essentials The 10 Basic Sales Promotion Techniquesand How to Use Them
Author: Don E. Schultz, William A. Robinson, Lisa A. Petrison
This new edition offers students a solid foundation in sales promotion basics by explaining 10 basic techniques.
    * Gets students involved by having them create hypothetical promotions based on models of success. * Provides real-life examples to stimulate classroom discussion as students examine and debate real cases. * Discusses the ne...  more »
ISBN-13: 9780844233666
ISBN-10: 0844233668
Publication Date: 9/1992
Pages: 197
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Publisher: Natl Textbook Co Trade
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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