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Search - Sales Promotion Essentials : The 10 Basic Sales Promotion Techniques... and How to Use Them

Sales Promotion Essentials : The 10 Basic Sales Promotion Techniques... and How to Use Them
Sales Promotion Essentials The 10 Basic Sales Promotion Techniques and How to Use Them
Author: Don E Schultz
This new edition offers students a solid foundation in sales promotion basics by explaining 10 basic techniques.
    * Gets students involved by having them create hypothetical promotions based on models of success. * Provides real-life examples to stimulate classroom discussion as students examine and debate real cases. * Discusses the ne...  more »
ISBN-13: 9780844233550
ISBN-10: 0844233552
Publication Date: 2/11/1998
Pages: 240
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Publisher: McGraw-Hill
Book Type: Paperback
Members Wishing: 0
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