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Sales: Technique and Management
Sales Technique and Management
Author: Geoffrey Lancaster, David Jobber
Covers the vital element of selling which, the authors feel, has been neglected on business courses in favour of more esoteric areas of marketing. It is face-to-face contact that eventually wins the order, and this text therefore explains the process from theoretical and practical viewpoints.
ISBN-13: 9780273031901
ISBN-10: 0273031902
Pages: 273
Edition: 2nd
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Publisher: Trans-Atlantic Publications
Book Type: Paperback
Members Wishing: 0
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