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Satisfaction Guaranteed: The Making of the American Mass Market
Satisfaction Guaranteed The Making of the American Mass Market
Author: Susan Strasser
This timeless account of the rise of the mass market in America includes a new preface. This sweeping history provides the reader with a better understanding of America's consumer society, obsession with shopping, and devotion to brands. Focusing on the advertising campaigns of Coca-Cola, Kellogg's, Wrigley's, Gillette, and Kodak, Strass...  more »
ISBN-13: 9781588341464
ISBN-10: 1588341461
Publication Date: 5/2004
Pages: 348
Edition: Reprint
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Publisher: Smithsonian Books
Book Type: Paperback
Members Wishing: 0
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