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Scaling Procedures: Issues and Applications
Scaling Procedures Issues and Applications
Author: Richard G. Netemeyer, William O. Bearden, Subhash Sharma
Effective measurement is a cornerstone of scientific research. Yet many social science researchers lack the tools to develop appropriate assessment instruments for the measurement of latent social-psychological constructs.Scaling Procedures: Issues and Applications examines the issues involved in developing and valida...  more »
ISBN-13: 9780761920274
ISBN-10: 0761920277
Publication Date: 3/12/2003
Pages: 224
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Publisher: SAGE Publications
Book Type: Paperback
Other Versions: Hardcover
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