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Scenario Planning: The Link Between Future and Strategy
Scenario Planning The Link Between Future and Strategy Author:Mats Lindgren, Hans Bandhold Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long term competition and performance. The authors have drawn upon examples and cases to develop a new model for scenario planning that is closely integrated with strategy. They argue that the concept... more » of scenario planning is as much an art as a practical management tool.« less