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Scenario Planning - Revised and Updated Edition: The Link Between Future and Strategy
Scenario Planning Revised and Updated Edition The Link Between Future and Strategy
Author: Mats Lindgren, Hans Bandhold
Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long-term competition and performance. The authors have drawn upon examples and case studies to develop a new model for scenario planning that is closely integrated with strategy and innovation.
ISBN-13: 9780230579194
ISBN-10: 0230579191
Publication Date: 5/15/2009
Pages: 200
Edition: Rev Upd
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Publisher: Palgrave Macmillan
Book Type: Hardcover
Members Wishing: 1
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