Scientific Advertising Author:Claude Hopkins An Unabridged Edition To Include: How Advertising Laws Are Established - Just Salesmanship - Offer Service - Mail Order Advertising ? What It Teaches ? Headlines ? Psychology - Being Specific - Tell Your Full Story - Art in Advertising - Things Too Costly ? Information ? Strategy - Use of Samples - Getting Distribution - Test Campaigns - Leaning... more » On Dealers ? Individuality - Negative Advertising - Letter Writing - A Name That Helps - Good Business« less