Scientific Writing Author:Lester S. King, MD. and Charles G. Roland, MD. Our primary purpose is to make the reader aware of the qualities and values involved in good writing; to make him aware of the differences between good writing and bad writing; to show him how w can analyze these qualities and give reasons for our judgments. Our overall purpose is, so to speak, to "sensitize" the reader to bad writing, so that h... more »e gets a violent allergic reaction when he comes into contact with it, so that he will start to get a mental itch and will be very uncomfortable.« less