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Scoring Points: How Tesco Continues to Win Customer Loyalty
Scoring Points How Tesco Continues to Win Customer Loyalty
Author: Clive Humby, Terry Hunt Ed.D., Tim Phillips
Swiping a grocery store's loyal-customer card has become second nature to shoppers these days. Scoring Points, one of the seminal marketing books of the last decade, tells the story of how British supermarket chain Tesco conceived, launched and developed its hugely successful Clubcard program -- and transformed itself into a winning bran...  more »
ISBN-13: 9780749453381
ISBN-10: 0749453389
Publication Date: 9/28/2008
Pages: 304
Edition: 2nd
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Publisher: Kogan Page
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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