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Scoring Points: How Tesco is Winning Customer Loyalty
Scoring Points How Tesco is Winning Customer Loyalty
Author: Clive Humby, Terry Hunt, Tim Phillips
"Scoring Points" is the dramatic, previously untold story of how Tesco used Clubcard -- its loyalty scheme -- to reinvent itself and its relationship with its customers, in the words of the people who were there. Between 1995 and the present day, Britain’s second largest grocer not only came to dominate supermarket selling in Bri...  more »
ISBN-13: 9780749435783
ISBN-10: 074943578X
Publication Date: 3/1/2004
Pages: 276
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Publisher: Kogan Page
Book Type: Hardcover
Members Wishing: 0
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