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In Search of the Obvious: The Antidote for Today's Marketing Mess
In Search of the Obvious The Antidote for Today's Marketing Mess
Author: Jack Trout
This is the first book that states the obvious: Marketing is a mess. Marketing guru Jack Trout intends to make a lot of people, who made the mess, very uncomfortable: Advertisers are criticized as people who look for the creative and edgy, not the obvious. They will not be happy. Marketing people are criticized for getting hopeless...  more »
ISBN-13: 9780470288597
ISBN-10: 0470288590
Publication Date: 10/13/2008
Pages: 224
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Publisher: Wiley
Book Type: Hardcover
Members Wishing: 0
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