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Secrets of the Marketing Masters: What the Best Marketers Do -- And Why It Works
Secrets of the Marketing Masters What the Best Marketers Do And Why It Works
Author: Dick Martin
All the rules of marketing are up for grabs. Markets are fragmenting and globalizing; consumers have greater control over when and what media they watch; and digital technologies have changed how people shop, work and relax. But a small number of senior marketing leaders have tapped into the secrets of what engages consumers and keeps them comin...  more »
ISBN-13: 9780814409435
ISBN-10: 0814409431
Publication Date: 5/15/2009
Pages: 288
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Publisher: AMACOM
Book Type: Hardcover
Members Wishing: 0
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