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Seducing the Subconscious: The Psychology of Emotional Influence in Advertising
Seducing the Subconscious The Psychology of Emotional Influence in Advertising
Author: Robert Heath
Our relationship with ads: it's complicatedA must-read for anyone intrigued by the role and influence of the ad world, Seducing the Subconscious explores the complexities of our relationship to advertising. Robert Heath uses approaches from experimental psychology and cognitive neuroscience to outline his theory of the subconscious influence of ...  more »
ISBN-13: 9780470974889
ISBN-10: 0470974885
Publication Date: 4/17/2012
Pages: 264
Edition: 1
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Publisher: Wiley-Blackwell
Book Type: Hardcover
Members Wishing: 1
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