The Selected Works of RB Zajonc Author:Robert B. Zajonc * Spans key research areas throughout Zajonc's career, from social facilitation, cognition, and emotion, to collective phenomena. — * Presents works that express a simplicity of problem formation. — * Demonstrates that researchable problems, particularly those that arise when data conflict with theory, can often be solved by reformulating the prob... more »lem.
* Helps students discover the importance of scholarship and shows that prior literture can sometimes help solve emerging contemporary problems.« less