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Selfish, Scared and Stupid: Stop Fighting Human Nature And Increase Your Performance, Engagement And Influence
Selfish Scared and Stupid Stop Fighting Human Nature And Increase Your Performance Engagement And Influence
Author: Kieran Flanagan, Dan Gregory
Appealing to humans' basic instincts to increase influence, buy-in and resultsSurvival of the species comes down to three basic instincts, say behavioural research strategists Dan Gregory and Kieran Flanagan?fear, self-interest and simplicity. These basic human behaviours come into play in all types of relationships, including those between busi...  more »
ISBN-13: 9780730312789
ISBN-10: 073031278X
Publication Date: 11/3/2014
Pages: 248
Edition: 1
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Publisher: Wrightbooks
Book Type: Paperback
Members Wishing: 1
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