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I Can Sell You Anything
I Can Sell You Anything
Author: Carl P. Wrighter
Using dozens of familiar examples, this book explains selling techniques. It explains weasel words, invented claims, visual gimmicks, and a bag of psychological tricks. Once you understand the tricks, you can sort real from fake, substance from fluff, and save yourself money.
ISBN: 148330
Publication Date: 1973
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Publisher: Ballantine Books
Book Type: Paperback
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