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Selling is Dead: Moving Beyond Traditional Sales Roles and Practices to Revitalize Growth
Selling is Dead Moving Beyond Traditional Sales Roles and Practices to Revitalize Growth
Author: Marc Miller, Jason Sinkovitz
A manifesto for reinventing the sales function — Selling Is Dead argues that selling teams and growth-motivated organizations must change to remain competitive. It presents a new selling framework based on research that indicates that buyer behavior can be modeled and that large sales and small sales are fundamentally different. This new framewor...  more »
ISBN-13: 9780471721116
ISBN-10: 0471721115
Publication Date: 6/22/2005
Pages: 320
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Publisher: Wiley
Book Type: Hardcover
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