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Selling the Dream: How to Promote Your Product, Company or Ideas and Make a Difference Using Everyday Evangelism
Selling the Dream How to Promote Your Product Company or Ideas and Make a Difference Using Everyday Evangelism
Author: Guy Kawasaki
Guy Kawasaki's phenomenal success at Apple Computer and as a start-up entrepreneur was the result of an innovative approach to sales, marketing, and management called evangelism. Evangelism means convincing people to believe in your product or ideas as much as you do, by using fervor, zeal, guts, and cunning to mobilize your customers and...  more »
ISBN-13: 9780060166328
ISBN-10: 0060166320
Publication Date: 9/1991
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Publisher: Harpercollins
Book Type: Hardcover
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