Skip to main content
PBS logo
 
 

Search - Selling the Invisible: A Field Guide to Modern Marketing

Selling the Invisible: A Field Guide to Modern Marketing
Selling the Invisible A Field Guide to Modern Marketing
Author: Harry Beckwith
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonder...  more »
Audio Books swap for two (2) credits.
ISBN-13: 9781600241017
ISBN-10: 1600241018
Publication Date: 1/2/2008
Edition: Abridged
Rating:
  ?
0 stars, based on 0 rating
Publisher: Hachette Audio
Book Type: Audio CD
Other Versions: Paperback, Hardcover, Audio Cassette
Members Wishing: 1
Reviews: Member | Amazon | Write a Review
Read All 2 Book Reviews of "Selling the Invisible A Field Guide to Modern Marketing"

Please Log in to Rate these Book Reviews

 reviewed Selling the Invisible: A Field Guide to Modern Marketing on + 17 more book reviews
Excellent book for anyone in the insurance industry, or ANY market where your "product" isn't tangible. The tips in here are priceless!
reviewed Selling the Invisible: A Field Guide to Modern Marketing on + 18 more book reviews
Great book for anyone selling a service. Beckwith delivers great ideas and thoughts.


Genres:


Back to the Top ↑
By using this Web site, you confirm that you have read, understood, and agreed to be bound by the Terms of Use. As an Amazon Associate we earn from qualifying purchases.
US Patent Number 7,877,315 | Copyright © 2004 - 2024 PaperBackSwap.com. All Rights Reserved.