Back Cover:
Written by three of the mation's leading sales trainers, "Selling by Objectives" meets the needs of students who wish to learn and adopt a philosophy and practice of sales that creates the highest level of professionslism. The book details the preferred sales approach of many Fortune 500 companies--Non-Manipulative Selling, presents its principles, and demonstrates how to apply effective techniques that create long-term good will and sound business relationships.
This immensely practical book features up-to-the-minute consultative techniques and relationship-based strategies. "Selling by Objectives" takes proven techniques from established fields, and applies them to selling for dramatically successful results.
Written by three of the mation's leading sales trainers, "Selling by Objectives" meets the needs of students who wish to learn and adopt a philosophy and practice of sales that creates the highest level of professionslism. The book details the preferred sales approach of many Fortune 500 companies--Non-Manipulative Selling, presents its principles, and demonstrates how to apply effective techniques that create long-term good will and sound business relationships.
This immensely practical book features up-to-the-minute consultative techniques and relationship-based strategies. "Selling by Objectives" takes proven techniques from established fields, and applies them to selling for dramatically successful results.
